In active response to the new orientation of Guangzhou's urban development and to promote the efficient allocation of factor resources in the culture, sports and tourism industry, the platform, under the guidance and support of Guangzhou's competent authorities such as those in charge of culture and tourism, sports, and urban management, is committed to building an integrated service platform for the transaction of culture, sports and tourism resources and industrial supporting services. It aims to create an open, transparent and fair competition market environment, enhance the market influence of regional culture, sports and tourism resource brands and the attractiveness of the culture, sports and tourism industry to social capital, and contribute to the innovative integration of the culture, sports and tourism industry and the high-quality development of the city. As an institution supported by the municipal special fund for the development of the culture and tourism industry, it has successfully created "Guangzhou Culture and Tourism Lecture Hall" – the first high-quality IP in China for the intelligent sharing and dissemination of cultural and tourism innovation.